In today's highly competitive business landscape, providing exceptional customer satisfaction is paramount for sustained success and growth. In the B2B (Business-to-Business) domain, customer success has emerged as a pivotal strategy to achieve this goal. Customer success focuses on ensuring that customers achieve their desired outcomes while using a product or service, leading to increased satisfaction, loyalty, and advocacy. This article delves into how B2B organizations can utilize customer success to enhance customer satisfaction and create long-lasting relationships with their clients.